The current market brings together fierce competition between companies that have more and more resources, which makes it difficult to stand out from the rest. Users, with such a wide portfolio of possibilities, choose those solutions that satisfy their needs more (and better). Graphic design and user experience (UX) are crucial factors today to stand out. And no, it is not just pure aesthetics: it is about creating meaningful and functional experiences for users.

In this webinar, we will address the challenges experienced by developers and designers when creating or updating applications when the client’s motto is “I want a beautiful application.” The topics you will find are:

Introduction to User Experience (UX): what UX really implies and why it is essential for the success of an application.
Situational Awareness: how to design interfaces that allow rapid detection of abnormal states and effective alarm management.
UX-Centered Design: task-oriented design and how this approach can improve usability and user satisfaction.
The 8 Pillars of UX Design: key elements that make up a differentiated and effective user experience.

Optimization of Graphic Design and User Experience (UX) in Applications: beyond Aesthetics